China has got a lot of shale gas. To the tune of 1,275 Tcf of technically recoverable shale reserves, by some estimates. But today it is all still sitting in the ground. If that potential is tapped in any significant way, it will have a huge impact on global gas balances, with implications for LNG markets, economic competitiveness and geopolitical clout. But a lot of obstacles must be removed before the promise of Chinese shale gas can be realized. Last week I spoke at the Global Unconventional Gas Summit, held in Beijing. After listening to two days of presentations on the issues, I came away with the view that while some of these barriers are inherent in the Chinese system, probably the biggest barrier is a general misunderstanding of why shale gas developed the way it did in the U.S. in the first place. So today we will provide a small window into the Chinese shale gas initiative and in the process learn something about the real drivers of shale gas development here in the U.S.
A couple of general disclaimers. First, in these RBN blogs we usually don’t get into such big picture, long term, global issues. But since I was immersed in China shale discussions for two days, it seems only right to recap what I got from the conference here. Second, a two day conference does not make you an expert, or even generally knowledgeable on the subject. But that doesn’t mean that I didn’t come away with opinions, so take them as such.
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The 3rd Annual Unconventional Gas Summit was hosted by Gas Technology Institute and China Energy Research Society (CERS). It is an outgrowth of initiatives between the U.S. and China for the transfer of shale technologies, and so there were a lot of speakers from government agencies like China’s National Energy Agency, Ministry of Land and Resources, and Ministry of Science and Technology. But (fortunately) there were also many presentations from China’s “Big 3” National Oil Companies (PetroChina, Sinopec, and CNOOC) and more service providers than you could count. About half of the presentations were in Chinese (with simultaneous translation) with the remainder in English.
These folks have some ambitious objectives. They have plans to get from a standing stop – a few demonstration wells today - to 630 Mcf/d (6.5 billion cubic meters/year) by 2015. It is hard to argue that the Chinese can’t make it happen. The magnitude of growth and progress that I saw across Beijing is phenomenal. Huge new office buildings in every direction, as far as the eye can see. Give the Chinese a five year plan, and the resources are going to be there. And some highly qualified experts from the U.S. side are working hard to get the technology transfer process up to speed.

China’s Shale Potential, from a presentation by Yang Lei, director of oil and natural gas at the National Energy Administration
But there are some big obstacles ahead, and most are not directly tied to the resource allocation and technology transfer processes that were discussed at the conference. I split the obstacles into two groups – those that stem from the Chinese ways of doing business, and misunderstandings about how and why shale happened in the U.S.
The Chinese Way of Doing Business in the Oil & Gas Sector
The Chinese economy may be vastly more open than it was 25 years ago, but in sectors of the economy like oil and gas, it is still a very top down structure. The industry is made up of the Big 3 - PetroChina (a subsidiary of China National Petroleum Corp.), Sinopec (China Petroleum & Chemical Group), and China National Offshore Oil Corporation (CNOOC). PetroChina and Sinopec are two of the ten largest oil companies in the world. All three of these companies are majority owned by the Chinese government.
Overarching goals for these companies and the rest of the economy for that matter are set in five year plans – yup, just like the good ole days. China is in the middle of its 12th five year plan (2011-15) with goals set by China’s National Energy Administration, Ministry of Land and Resources, etc. Those are the organizations that decided that China should be doing 630 Mcf/d of shale gas by 2015.
Theoretically the shale gas goal can be met either by one or more of the three state companies, or by foreign companies doing business in China. In practice, it will most likely be the Big 3. That is because the procedures for foreign companies are ill-defined at best, and do little to assure companies that they will actually be able to monetize their successes.
Here’s one example to make the point. What we would call a minerals lease (the right to explore for and then capture hydrocarbons) is instead in China structured as a license to explore. And then if hydrocarbons are found it can be converted to a license to produce. But no guarantees. We are not talking property rights here. You’ve got to be a trusting soul to lay out the money up front with no certainty of being able to monetize your success. Similar murky rules (if any) exist for all aspects of the shale development process, from the availability of water to access to pipelines. Not to mention that the Big 3 already hold licenses for most of the good shale prospects. So until the legal framework and licensing procedures gets shorn up, that makes the Big 3 the only viable candidates for shale development.
That gets us to the big company problem. We all know that it was not the U.S. multinational majors that launched the shale revolution. It was the independents who went to school on George Mitchell’s years of trial-and-error in the Barnett, and adapted those technologies in other basins. This point was not lost on several of the Chinese speakers, with many referring to the entrepreneurial spirit and risk taking culture of independents as the reason for their dominance of early shale development.
I suppose. But it is not like the majors don’t take big risks. They put billions of dollars on the line for offshore platforms and in 3rd world countries where there is no guarantee of success. And they pour billions into research to develop the next exploration and production technologies, with no guarantee that the research dollars will pay off. Why then did these organizations not see the potential for shale and then make it happen?.
Since there will apparently be no independent sector to launch Chinese shale, we need to look deep into this question to understand the implications for Chinese shale development.
Why did U.S. Shale Happen the way it did?
What was the advantage that the independents had over the majors? It certainly was not resources. Or access to technologies. After all, hydraulic fracturing and horizontal drilling have been around for decades. And it was not the discovery of a cheap way of drilling for hydrocarbons. Horizontal wells with multi-stage fracs are expensive wells – not cheap. Here’s my three part theory for why it happened the way it did.
In those early days, minerals leases could be had at attractive rates, which meant that there was a whole lot of money on the table if the code could be cracked. That kind of motivation works really well for scrappy independents going for the big score.
And this is the key. The steady addition of new, big volume wells drives the PER UNIT cost of shale gas down. That’s the big driver of shale economics – low per unit cost of production due to an initial surge of volume in the first couple of years of a well’s life.
All of this trial-and-error, hacking around stuff is not a good fit with the processes inside most big companies. There the modus operandi is about careful planning and predictable outcomes. Yes big E&P companies deal with huge risks and astronomical investments where a dry hole is always a real possibility. But you plan for that possibility. You risk adjust your returns. You don’t go hacking around well-after-well trying to figure out something that will work with a particular rock. That’s just not in the culture. It is much safer to have the independents go do all the hacking around, and then go buy one or two that have broken the code in one of the big plays.
That gets us back to China. I have no personal familiarity with the cultures of the Big 3 Chinese oil and gas companies. But I do have some experience with a big producer here in the U.S. – a 20 year career with Texaco. And based on that experience, I’ll submit to you that the early shale development process is a poor fit for a big company culture. In any company, whether it is American or Chinese, success in early stage shale is not about process. It is about a willingness to fail over and over again until you get it right. It is not about producing gas from shale. It is about making money. The know-how to produce shale is the means to that end, not the end in itself.
I started this blog by saying that I am anything but a Chinese oil & gas expert, so I could be wrong about all of the implications for Chinese shale. But I’ll bet that the odds of a Chinese shale success story in a meaningful timeframe would be much more likely if they could figure out a way to get the Chinese version of an independent oil & gas sector working in their country.
Surprise, Surprise, Surprise
One final random thought. There were a lot of speakers at the conference that talked about how much of a surprise it was to the U.S. when the shale phenomenon happened. Some of their evidence included the huge changes in reserve estimates between 2007 and 2010, the fact that LNG import terminals were still being built late in the decade, and how EIA projections of shale production jumped dramatically over the past few years. I’ll submit to you that the people that were drilling for shales back in the 2007-09 timeframe were not surprised at all. And they were not keeping their successes a secret. It is just that most of the world was not listening, or just could not believe that the business of producing oil and gas was undergoing a fundamental shift. But it was. Let that be a lesson. Sometimes hype is hype. Sometimes hype is the real thing.

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Comments
China
The Chinese lack the gas distribution infrastructure, as well. We are blessed in this country to have a well developed distrubution system all across our country. Others will play catch up for years..... Meanwhile lets hope we use the head start to pay down our debts .
Missed imprtant point in why delay in China Shale Developoment
Infrastructure not as readily in place in China as in US to process/transprt/distribute the product. Takes many years and many $$$ to buildout in addition to drilling costs.